The words marketing, or marketing have become the most popular words on our ears these days. We are all busy with marketing! The market is either a seller (marketer) or a buyer (shopper), and then marketing is inevitable and the endless call cannot be overlooked, but marketing must be well listened to its meaning, fields and how to do it.
What is marketing?
Marketing: The process of creating offers that are of interest to customers and society as a whole. The process is carried out through institutions or individuals, and when the offers are flexible, adjustable, and easy to communicate with, a successful marketing process results.
Marketing Research
While we talk about marketing, we must pass through a common concept, which is marketing research, which means the connection between the consumer, the customer, and the public with the marketer. This is done through the availability of information about opportunities and problems, and as a result, what needs to be done can be determined, evaluated, and modified.
Therefore, marketing research can provide designs and means to collect information and analyze the results.
Brand
A very important and common concept is called the “brand,” and it is not new. In the past, it was called the “brand,” which is vital for every shopper and confusing at the same time. We all oscillate between brands and the offers and features they offer to raise the value of each product.
All of the above is collected and summarized in a symbol, image, or name as soon as your eyes fall on it. You have a unique summary of the mark and its advantages and disadvantages, as well as your previous impressions and the impressions of others – if any – and all of this in less than a minute or even in a few seconds!
Marketing goal
Despite the diversity of marketing methods and forms, the basic goal is only one, which is to attract the consumer to the product, company, or service offered. This is done through analyzing and researching the market and identifying the target audience.
Types of marketing
- Online marketing
- Marketing via search engine optimization (SEO).
- Blog marketing
- Social media marketing
- Print marketing
- Search engine marketing (SEM).
- Marketing through videos
Marketing elements
Marketing has many elements, but there are 4 main elements and they are called the 4Ps:
- Product
- Price
- Place
- Promotion
Marketing courses
I mentioned earlier that we all need marketing, whether for a product or service, and this reached its peak when the concept of personal branding came to us.
Hence, it was necessary for all of us to learn marketing, and the following are the most important marketing courses:
Basics of digital marketing Fundamentals of digital marketing
Google launched the largest course in the field of marketing. Google encourages learning everything new by offering comprehensive, professional courses. It offers these courses through its own platform, and these courses are completely free.
Introduction to Marketing
The course provided by Wharton University’s Coursera platform is a beginner-level course, and accepts financial support. The Coursera platform is characterized by selecting academic material and only accepts cadres specialized in their fields. It also adopts courses offered by the best universities around the world.
Diploma in Marketing Management
The integrated course in marketing from the Alison platform. Alison platform courses are characterized by reliability and quality, and they support self-learning, as you can view the entire course content for free, and you can also obtain a course completion certificate for a fee.
Content Marketing Course
The wonderful course on the HubSpot Academy website is a completely free course, and you can obtain a certificate of completion of the course, which is also free. The course includes how to learn to write influential content on a strong foundation. The course also discusses how to become a strong content marketer, through short and entertaining videos.
