Free course on Coursera in: 2. Marketing Management
: Master of Business Administration (MBA) offered by The University of Pennsylvania
Free course on Coursera in: 2. Introduction to Marketing
: Master of Business Administration (MBA) offered by The University of Pennsylvania
Marketing Management
Taught by three of Whartons top faculty in the marketing department consistently ranked as the marketing department in the world this course covers three core topics in customer loyalty: branding customer centricity and .practical go-to-market strategies
You will learn key principles in Offered by The University of Pennsylvania (commonly referred to as Penn) is a private university located in Philadelphia Pennsylvania United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Skills you’ll gain
- Positioning (Marketing)
- Marketing
- Marketing Strategy
- Customer Satisfaction
Build your subject-matter expertise
This course is part of the Business Foundations Specialization
When you enroll in this course, you’ll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
Taught by three of Wharton’s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
You’ll learn key principles in – Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. – Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. – Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton’s Business Foundations Specialization, and you’ll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.
